Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Posted: Friday, September 14, 2012, 9:02 am

In brief


If you like the TV show "Mad Men," but wonder what it was really like to be a woman on Madison Avenue, then this is the book for you!

Okay, so I must admit that, for all the reading I would rather be doing, there are some TV shows that I absolutely adore and Mad Men just so happens to be one of them. I especially love Joan and Peggy because, to me, they exemplify just how complex it was to be a working woman in the 1950s and '60s.

Imagine, if you will, my delight when I first saw the book Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond. What, what is this you say? Mad Men told from a woman's point of view? Sign me up!

Upon reading, it's obvious that Jane Maas knows her stuff, especially when it comes to advertising. She injects her firsthand account of what it was like to work as a woman on Madison Avenue with both honesty and humor, and all from someone who was darn good at her job. The "I Love New York" campaign? Yep, that was Jane.

Some of my favorite parts of the book are when the author calls out the television show for its historical inaccuracies, especially during the drinking before lunch story. I also really enjoyed the behind–the-scenes scoop on what really went on in those offices-- the drinking, the partying, the scandals!

Jane Maas will be in Worthington on Thursday, September 27, 2012 as part of the library's Hear & Now author series!